The team really understood our objectives and in one of the most
difficult economic trading periods in retail history, in partnership with Network Rail, managed to create and execute a tremendously successful campaign.

Primal has done a great job developing Brand Union at The Harlequin. We knew we had a lot to offer the youth market, but we couldn’t find a way of getting to them and speaking their language. Brand Union has allowed us to do this.

Primal has worked tirelessly to secure consistent, relevant coverage for our outlet schemes which has resulted in direct interest from retailers and agents. Through targeted news items and feature placement, Primal has raised our profile significantly within industry titles and other key industry players.

Primal offers more than just strong PR. The agency thinks about what a retail outlet needs to really engage with its customers and brings enthusiasm and creativity to the table.

Primal has created campaigns for STABILO over the last two years that consistently balance coverage generating ideas with the communication of our core marketing messages that hit the right mark during our key retail periods. We have developed a strong working partnership with the team, who are proactive, creative and always on hand to help.

I knew we wanted to hire Primal before they had even finished the pitch. Their enthusiasm and creativity shone out. They understood that we needed measurable and tangible results which they have achieved in spades.

I have worked with Primal since they first pitched to launch our Coventry store in 2007. I was immediately impressed with their creativity and originality and throughout the launch they did not disappoint. Following the success of the Coventry campaign we appointed Primal to work on the launch of our Southampton store and it was one of the most successful store launches for us to date and has led to IKEA working with Primal on subsequent high profile projects.

I have been working with Primal PR for over two years and I have found them to be incredibly refreshing as a PR agency. Previously I have worked with agencies that have lost interest after a few months and I have seen huge dives in coverage, but with Primal their enthusiasm and determination to nail coverage never seems to wane. I am about to launch a brand new product range and I am very happy that Primal will be the team delivering the press coverage to support it.